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General Mills

As part of one of the world's largest food companies, our global viewpoint ensures that our consumers can benefit from a wide range of ideas, and from our ability to set trends.

The global reach and innovation of General Mills UK & Ireland is reflected in our iconic brands:

  • Betty Crocker baking mixes have been a consistent favourite with consumers in the UK for more than 50 years.
  • Green Giant sweet corn is the No. 1 canned vegetable brand and has been helping consumers meet their "5 A Day" nutrition goals since the 1960s.
  • Häagen-Dazs has set the standard for super premium ice cream.
  • Jus-Rol delivers innovative products and unique pastry ideas for our foodservice customers.
  • Nature Valley is already the top crunchy snack bar brand in the UK and Ireland, even though it was only launched in 2006.
  • Old El Paso is the region's leading Mexican-inspired food brand. It accounts for more than 50 percent of category sales and has been bringing the fun and flavour of Mexican-inspired recipes to consumers since 1984.


Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2015 global net sales of US $17.6 billion.








Contact Us

+44 1895 201100

1 George Street, Uxbridge, Middlesex, United Kingdom

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