10 things you may not know about Air Berlin

- Leadership - Oct 03, 2016

Since its conception in 1978, Air Berlin has rose to become Germany’s second largest airline and one of the most iconic airline companies in Europe, providing low-cost, high quality travel for corporate and leisure travellers.

With over €4 billion revenue and nearly 150 destinations on offer, the airline is also known to be one of the most accommodating companies, with approximately 30 million passengers in 2015 alone.

However, it has been making the headlines lately after announcing a reduction in capacity and the dedication of 40 aircraft to run services for Lufthansa, a move which could cost around 10 percent of its workforce their jobs.

Here are some quick-fire facts you may or may not know about Germany’s still second largest carrier:

  • Founded in 1978, the company was established to provide flights from Berlin to low-cost, accessible holiday destinations
  • In the early 2000s, the rise of booking online revolutionised company processes and enabled Air Berlin to cater for increased demand by accommodating further holiday destinations at reduced cost
  • The company developed their market revenue with the acquisition of Swiss airline Belair and German airline LTU, which gave the company access to the long-haul airline market
  • Air Berlin has successfully partnered with British Airways, Hainan Airlines, TUI Travel, Pegasus Airlines, Niki, S7 Airlines and Bangkok Airways
  • The company offers a unique pricing tariff and rates, named ‘Your Fare’ in order to enable all passengers to fly at a reasonable cost
  • Air Berlin Flight School was established in 2007, at which the company provides a pilot training scheme, supporting individuals who wish to join the aviation industry
  • Customers are treated with free entertainment, snacks and meals on each flight
  • Similar to other airlines, Air Berlin incorporates a ‘Frequent Flyer Programme’ for corporate travellers, allowing the use of air miles which can be redeemed for future flights and upgrades
  • Air Berlin has been part of Oneworld Alliance since 2010
  • Etihad Airways is currently Air Berlin’s largest shareholder at nearly 30 percent.
     

Read the September 2016 issue of Business Review Europe magazine. 

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