69 percent of Britons would consider switching to an electric vehicle in the future

- Leadership - Jul 17, 2017

Europe’s leading charge point provider for electric vehicles, NewMotion, has released research that reveals the UK’s current attitude to EVs and their adoption in Britain.

Over 3,000 consumers were surveyed in order to gain an understanding of how the average Brit feels – and how much they understand – about EVs. 76 percent of respondents said they didn’t know what ‘EV’ stood for, 58 percent thought an EV could be charged through an ordinary electrical socket, and 20 percent thought portable battery packs could be used for charging.

However, more encouragingly, 59 percent of people said they would like to reduce their levels of pollution, 57 percent want to reduce the cost of car ownership, and 69 percent say they would consider switching to an EV in the future. Those asked who already own an EV said they are saving at least 15 percent compared to a traditional car.

EVs have gained a lot of media traction over the past two years and political shifts have helped usher in those changes. The UK Modern Transport Bill and the lowering costs of electric cars have done a lot to alter perception of such vehicles.


Sander van der Veen, UK Country Manager, NewMotion, commented: “At the moment general consumer awareness of EVs is pretty low in the UK. However, this is going to have to change pretty quickly as the world around us adapts to a new normal. It’s the responsibility of governments, car manufacturers and companies like NewMotion, who support the charging infrastructure, to help raise awareness and educate the next generation of car users.  We’re on the verge of an electric vehicle revolution that won’t suddenly go away.”

van der Veen continued: “There’s definitely an appetite from consumers to move away from the traditional petrol/diesel model of transport. Not only are costs increasingly prohibitive, consumers are concerned about the environmental impact of driving with petrol and diesel. 

“The introduction of the toxin tax, which sees a clampdown on air pollution in the UK, means diesel motorists will soon be expected to pay daily fees to drive their vehicles, which could add large monthly costs.

“Yet it isn’t as simple as just changing to an EV, we need to help provide a better understanding of how they work and what changes drivers need to make to allow EVs to work for them. With almost 20 percent of people we spoke to thinking you charge an EV from a portable battery pack speaks volumes about the lack of understanding.” 

Interestingly – but perhaps not surprisingly – respondents who had already made the switch to EV were more likely to have other innovative technologies in their home than those without. 94 percent of respondents who already own an EV have other innovative technologies in their home, such as solar panels (33 percent) or some form of wind harnessing technology in their homes (29 percent). 

This demonstrates how EVs are fast becoming the choice mode of transport for early adopters who have made other changes in their daily routines to make a positive lifestyle impact.

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