Porsche to focus on electromobility in 2025 strategy

- Leadership - Jul 28, 2017

As part of its latest business strategy, Porsche is set to focus its efforts on competitive racing and the development of electric vehicles.

Beginning in 2019, Porsche will compete in the Formula E Championship, ending its involvement in the LMP1 class of the FIA World Endurance Championship at the end of this year’s season. However, it will still concentrate on international GT racing.

This move comes in line with the direction of the Porsche Strategy 2025, which sees it develop a combination of pure GT vehicles and fully electric sports cars. The first fully-electric Porsche model will be based on the Mission E concept car.

 

“Entering Formula E and achieving success in this category are the logical outcomes of our Mission E project. The growing freedom for in-house technology developments makes Formula E attractive to us,” said Michael Steiner, Member of the Executive Board of Porsche AG responsible for Research and Development. “Porsche is working with alternative, innovative drive concepts. For us, Formula E is the ultimate competitive environment for driving toward the development of high-performance vehicles in areas such as environmental friendliness, efficiency, and sustainability.”

Steiner added: “A diversity of manufacturers and the quality of both WEC and IMSA have led us to strengthen our commitment and concentrate our energies on using the 911 RSR. We want to be number one. To do that, we must invest accordingly.”

Porsche enjoyed three victories in a row at the 24 Hours of Le Mans plus World Championship titles in both the team and driver classifications in 2015 and 2016. While Porsche will be leaving the LMP1 class, the factory team from Weissach wants to defend the back-to-back World Championships one more time.

Fritz Enzinger, Vice President in Charge of LMP1 and a central figure in the return of Porsche to top-level motorsport in 2014, added: "Building up the Le Mans team from scratch was a huge challenge. Over the years, we have developed an incredibly successful and professional team. This will be our basis going forward. I am certain that we will maintain our high level in Formula E. Confidence is high, and we are excited to get started."

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