Facebook launches Marketplace in 17 European markets
Facebook’s Marketplace has already become a heavy hitter in the United States, acting as a simple and free platform for people to buy and sell second hand goods. In the 10 months since it was launched in America, it has given Craigslist and eBay a run for their money; now, Facebook has announced that Marketplace will be launched in 17 European markets.
This week, Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland, and the Netherlands will be able to use this Facebook feature. Items can be posted to the Marketplace in just 15 seconds via smart device or computer, a process that is quicker than for any big e-commerce businesses.
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It also has the advantages that come with social media, such as the ability to flag up items with friends and easily spread work of the products being sold. Most transactions occur locally but buyers pick a radius.
According to Reuters, Deborah Liu, Vice President of Facebook Marketplace, said: “We want to make it easier to buy and sell, but we also want to make it community based.”
Facebook’s foray into e-commerce hasn’t yet made it much money, but the modest Marketplace service is proving exceptionally popular in the US regardless, meaning it remains a strong competitor in terms of appeal.
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