Gfinity to deliver Formula 1 Esports Series

- Leadership - Aug 21, 2017

Following the news that BT Sports and Gfinity have teamed up to broadcast esports, the latter business has now announced that it will be delivering the Formula 1 Esports Series.

For the first time, Formula 1 gamers will have the chance to compete against each other with the same goal as real drivers: becoming world champion. The competition starts in September 2017 and participants globally will battle to find the best virtual F1 driver in the world.

Competitors in the Formula 1 Esports Series will race through three different stages:

  • Qualification events will take place throughout September to determine the quickest 40 drivers who will then progress to the live semi-final events
  • The semi-final event will be broadcast live from the Gfinity Esports Arena in London on 10th and 11th October
  • The top 20 drivers will progress to the spectacular finals, which will be broadcast live at the Yas Marina as part of the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX on 24th and 25th November

 

At the end of a three-race event, the first Formula 1 Esports Champion will be crowned on the same weekend as the final 2017 Formula 1 Grand Prix. The winner will also be named the Formula 1 Esports Champion Expert for 2018 and automatically qualify for the semi-finals of that year’s series. Furthermore, they will become a character in the F1 2018 game – a timeless reminder of their achievement.

 

Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “This launch presents an amazing opportunity for our business: strategically and in the way we engage fans. First, it’s a growing category with tremendous fan engagement that we’re entering in a big way; and we are proud to have Codemasters and Gfinity joining us on this ride. Of course as we do in Formula 1, we’ll continue to evolve and innovate in the way we run this virtual counterpart to the F1 Championship to ensure we provide the most exciting and enjoyable experience we can for our fans.”

Neville Upton, CEO, Gfinity said: “Formula 1 entering esports is a powerful endorsement to how vital it is for cutting edge organisations to consider esports in their digital offering in order to reach the elusive and lucrative millennial fan base. Gfinity has developed a unique and proprietary technical platform, which coupled with our in-depth experience enable us to deliver a world-class turnkey solution for our global partners. We’re very much looking forward to working with Formula 1 on this exciting project”.

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