Lidl overtakes Waitrose as UK's biggest supermarket chain

- Leadership - Aug 23, 2017

Step aside, Waitrose – Lidl is now Britain’s seventh biggest supermarket.

The German discount grocer’s market share has risen to 5.2% after rising by 0.7% each year. Waitrose falls just behind at 5.1%, according to Kantar Worldpanel.

Britain’s supermarkets are currently ranked as follows:

  1. Tesco – 27.8%
  2. Sainsbury’s – 15.7%
  3. ASDA – 15.4%
  4. Morrisons – 10.4%
  5. Aldi – 7%
  6. Co-op – 6.3%
  7. Lidl – 5.2%
  8. Waitrose – 5.1%
  9. Iceland – 2.1%
  10. Ocado – 1.4%

The top four supermarkets in the country have been fighting off both discount businesses (like Lidl and Aldi) and luxury brands (such as Waitrose) since the 2008 recession, but figures from March this year suggest UK supermarkets are now enjoying the best sales growth in five years.

 

Head of Retailer and Consumer Insight at Kantar Worldpanel, Fraser McKevitt, told the BBC:

"Ten million households visited [Lidl's] expanding network of stores during the past 12 weeks, with alcohol and fresh produce performing particularly well as the retailer increased sales by 18.9% overall.

"Lidl is growing sales 40% faster with families than with households without children.

"All four of Britain's biggest grocers managed to grow sales for the fifth consecutive period, a run of collective success not seen since 2013.

"However, this welcome period of sustained growth hasn't been enough to entirely offset pressure from the discounters: the big four now account for just 69.3% of the UK grocery market - down from 76.3% five years ago - and that looks set to fall further in the coming months."

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