SPAR to expand into Belarus

- Leadership - Aug 25, 2017

Dutch retail chain, SPAR, has launched its brand in Belarus.

The brand is partnering with Almi Group, whose subsidiary – Unifood CJSC – will operate SPAR in the market. Almi Group is currently the second largest retailer in the market, after SPAR, and the latter intends to operate 60 new stores by the end of 2020.

The first SPAR opening in Minsk launched this partnership. The 370 square metre shop offers customers a great retail experience with an emphasis on fresh food, including fruit, vegetables, meats, and baked goods. The store was built on the international best practice SPAR International has shared with the local partner, setting the benchmark for future growth of the SPAR brand in the market.

As more SPAR shops for Belarus are in development, the focus for the company is on great value and choice, with extensive fresh and dry goods, hot and cold ready-to-eat products, and exclusive Almi Group ranges. The expansion is set to be aggressive, with further store openings in Minsk as well as Grodno, Gomel, and Brest on the horizon.

Speaking about the announcement Tobias Wasmuht, Managing Director of SPAR International said:

“We are delighted to partner with the Almi group to launch SPAR together in Belarus. Our teams have worked closely together to ensure the transfer of our tried and tested SPAR retail formats and international best practice.

“We are confident that the Almi Group share SPAR’s commitment to freshness, quality, choice and excellence in customer service which is also shared by our partners in 46 countries around the world.

“We are confident this partnership will deliver value for our customers, our partners, the Almi Group, and SPAR International.” 

Dmitry Podlipsky, CEO of Unifood CJSC, partner operating SPAR in Belarus, added:

“This is a young partnership but to date, we have learnt a lot from SPAR International’s expertise and the global best practice from the SPAR family across 46 countries. We are excited to harness our knowledge and experience to launch the SPAR brand into the Belarusian market.”

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