Profile: the new President of Disney EMEA, Rebecca Campbell
Rebecca Campbell has been appointed as Disney International's new President for Europe, the Middle East and Africa.
Ms. Campbell replaces Diego Lerner in the role, with Lerner set to take on a managerial position in his native Buenos Aires. But what makes Campbell his ideal replacement?
Rebecca Campbell has been rewarded for her loyalty to Disney with this senior job for EMEA.
Campbell has been working with the company for 20 years but this news represents her first move from its national to its international set-up.
She has previously been responsible for ABC's network of eight local television stations and associated digital assets in the United States, regarded as one of the best networks in the country.
On top of those responsbilities, Campbell also oversaw ABC National Television Sales and ABC Daytime. ABC was acquired by Disney International back in 1995.
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While at ABC, she was named 2013 Broadcaster of the Year and also picked up a number of awards for her community service and organisational leadership.
Campbell also served as President and General Manager of WABC-TV, while she is an alumnus of Bloomberg University in Pennsylvania. She will be based in London for her new role.
"Rebecca's ability to manage and lead the many disparate and geographically diverse stations across the U.S. with such incredible success makes her the best choice to lead our efforts in such a complex region," said Walt Disney International chairman Andy Bird.
Ms. Campbell added: "I couldn't be more honoured. I look forward to working with everyone in EMEA to elevate the Disney business, deepen our connection with existing consumers, and engage new ones."
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