Simon Breakwell confirmed as the AA's permanent CEO

- Leadership - Sep 26, 2017

Simon Breakwell has been named as the permanent Chief Executive Officer of the AA.

Breakwell had been fulfilling the role on a temporary basis since Bob MacKenzie's sacking for gross misconduct at the beginning of August. 

The Expedia co-founder has now been awarded the job full-time and will oversee the sharpening of the British motoring association's focus on its products with the highest potential for profit.

He will also manage the completion of the AA's IT infrastructure transformation, a project that has been granted a further £35mn in funding.

"The Board is very pleased that Simon Breakwell has agreed to take the role of CEO on a permanent basis," said AA chairman John Leach.

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"He has, since his appointment as Acting CEO, invested his full energy and skills into the Company and identified the means of strengthening it, reinvigorating our people, and rebuilding the culture under his leadership."

The appointment came at the same time as the AA announced a 35% rise in operating profit compared to the first six months of 2016.

Breakwell added: "I am delighted to be appointed CEO of this great company.

"As a member of the Board since September 2014, I have had time enough to recognise that it is indeed a great company with enormous strength at a fundamental level."

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