William Hill expands US operations in joint venture with Eldorado Resorts
The London Stock Exchange-listed bookmaker, William Hill PLC, has entered a deal with US-based Eldorado Resorts.
The 25-year agreement will see the UK company expand its operations in the US with access to a customer base of 23mn people.
The firm will also have market access with Eldorado’s 21 properties located in 11 states in the country, extending it’s reach to 13 states.
The agreement places William Hill as Eldorado’s exclusive partner for digital and land-based sports betting, as well as online gaming.
“Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states,” stated Philip Bowcock, CEO of William Hill.
“This partnership provides extensive cross sell and profit growth opportunities to both parties.”
“Together, we are positioned to capture the evolving US opportunity – starting with land-based sports betting and extending to digital sports betting and, in some states, online gaming.”
“Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful,” commented Gary Carano, CEO and Chairman of Eldorado Inc.
“We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders.”
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