Starbucks opens first Italian store in Milan
The US-based international coffee company, Starbucks Corporation, has launched its first store in Italy.
The store, located in Milan, also features a 25,000sqft Reserve Roastery in the Poste building in Piazza Cordusio.
“We have taken our time to ensure our entry into Italy is done thoughtfully and respectfully,” commented Kevin Johnson, CEO of Starbucks.
“The introduction of our Roastery and premium Reserve brand will set the stage for the long-term development of our core store portfolio with our world-class licensee partner, Percassi.”
The company also has plans to open additional cafes in the Italian city towards the end of 2018 with its licensed partner, Pervassi.
“During my first trip to Milan in 1983, I was captivated by the sense of community I found in the city’s espresso bars – the moments of human connection that passed so freely and genuinely between baristas and their customers,” remarked Howard Shultz, Chairman Emeritus of Starbucks.
“The opening of the Milan Roastery is the story of Starbucks coming full circle. Everything we have experienced, since that first moment of inspiration 35 years ago to now being a daily part of millions of people’s lives around the world, we bring with great respect to Italy.”
“On behalf of the 350,000 partners who wear the green apron and millions before them, I am so proud and humbled to bring our Italian customers an experience that is the very best of Starbucks.”
Italy marks the firm’s 78th global market, and its third Roastery – following the Seattle Roastery and the Roastery in Shanghai, which opened in 2014 and 2017 respectively.
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