Amazon to launch Prime Wardrobe in the UK
The US e-commerce giant, Amazon, will be launching its Prime Wardrobe service in the UK, allowing customers to try clothes before they buy them.
Under the service, customers signed up to the firm’s Prime subscription service will be able to order between three and eight items of clothing without paying an upfront cost.
The order will be delivered free of charge, and the items can be returned within seven days with customers only paying for what they opted to keep.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” commented Amazon Europe’s Vice President of Retail, Xavier Garambois.
“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”
The UK is the third country to receive Amazon Prime Wardrobe, following the US and Japan. The company initially launched the offering in America, with Amazon introducing it to Japan last week.
The service also offers discounts, with Amazon offering £5 (US$6.44) off when £100 ($128.77) or more is spent, and £20 ($25.75) off for £200 ($257.54).
Amazon recently launched its first European pop-up store in London, and has noted the fashion industry as a key sector for growth in the UK.
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