Bird launches in London’s Stratford

- Leadership - Nov 06, 2018

The Santa Monica-based electric scooter startup, Bird, has announced the launch of its operations the UK’s capital city, London.

The company – which expanded to France, Israel, Belgium, Austria, and Mexico earlier this year – will offer its scooters in the Queen Elizabeth Olympic Park in east London from 6 November.

In the US, the company serves 70 towns and cities in 21 states, as well as 17 universities. The firm now has operations in seven international cities.

It is currently illegal to ride electric scooters on public road and pavements in the UK, which the firm is challenging and hopes to change within 12 months.


The scooters are being offered on private land for £1 plus 20p per minute between 07:00 and 21:00, and can be hired through Bird’s smartphone app.

“This is the first step on the journey to change UK regulations,” stated Richard Corbett, UK and Nordic CEO of Bird, the Guardian reported.

“And this is why today is actually quite a key milestone in British transport history: this is the first time we have seen a UK e-scooter trial, and we’re really proud to be the first to do that, to help push the boundaries.”

“The first step is a pilot on private land, to be compliant and within legality, but over time we would like to work with [the Department for Transport] and the regulators to work out a policy framework”.

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