IKEA plans to open stores in urban areas in the UK

- Leadership - Nov 22, 2018

IKEA has revealed plans to open stores in centres in order to appeal to new shopping habits.

The stores will be “in between sizes” of its larger sites that are located on the outskirts of cities and its new smaller city centre shop, according to Javier Quinones, CEO of IKEA UK and Ireland.

“There are many formats we can try and will try,” Quinones added, the BBC reported.

The company will create new jobs at its smaller sites, which have been dubbed Touchpoints. IKEA has revealed that around 30 new Touchpoints will be created.

The Swedish retailer intends to add an additional 4,000 members of staff to its operations by 2020.

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As part of its new strategy IKEA will create 11,500 new positions, but will be eliminating 7,500 existing roles.

The Touchpoint stores have been created for customers to visit when planning to purchase more complicated orders, such as kitchens, which will be ordered online.

“The retail landscape is transforming at a scale and pace we've never seen before,” remarked Jesper Brodin, CEO of IKEA.

“As customer behaviours change rapidly, we are investing and developing our business to meet their needs in better and new ways.”

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