Finnish startup Sulapac receives investment from luxury giant Chanel

The Finnish biodegradable plastic developer, Sulapec, has announced recent investment from the luxury French fashion house, Chanel.

The startup has developed an innovative material using FSC-certified wood chips and natural binders, in a bid to respond to growing demand for environmentally friendly products and packaging.

The company’s material can be used by manufacturer’s existing machinery, and outperforms other sustainable alternatives in regards of barrier properties, fast biodegradation, Sulapac claims.

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“We have set very high-quality standard to our sustainable material, with an ambition to replace plastic, and we are very pleased to welcome Chanel, a leading brand representing the most demanding luxury segment, among our investors” stated Suvi Haimi, CEO and Co-Founder of Sulapac.

“Chanel is definitely one of the forerunners in the luxury segment as they want to invest on latest sustainable material and technology innovations.”

“Our mission to save this world from the plastic waste just became a big step closer!”

The startup, which has featured in Wired Magazine’s top 100 hottest startups in Europe list, was established in 2016.

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