Aldi UK breaks record sales with 10% increase over the Christmas period

Aldi, the discount supermarket, made a 10% increase to profit over the Christmas period. The introduction of their seasonal and premium range generated immense popularity, making for their most successful year yet. The German company shared that their UK stores made £1bn in December.

Chief Executive of Aldi, Giles Hurley, commented on the success: “We begin the new year with great momentum as the UK’s fastest-growing supermarket and on the back of record Christmas sales.”

The week commencing 17th of December was Aldi’s busiest week ever. The store sold over 7mn bottles of wine, champagne and prosecco. On Christmas Eve, Aldi donated all remaining fresh food to 500 charities across the country, creating almost 800,000 meals.

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Aldi is the UK’s fifth largest supermarket, with over 827 stores nationwide. It’s latest success has placed pressure on the ‘the big four’ (Tesco, Sainsbury’s, Asda, Morrisons) to match the discount prices.

Hurley continued: “although we saw strong growth across all key categories, the standout performance was in our Specially Selected brand where shoppers treated themselves to premium products for a fraction of the price they would have paid elsewhere for similar quality products.”

“A key factor behind our record performance was the collective commitment, energy and enthusiasm of all our colleagues, and I want to thank them for all their hard work at this exceptionally busy time.”

Aldi is on track to have over 1,200 stores in the UK by 2025. As the grocery chain stands with it’s record 7.6%, it should easily meet this goal.

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