Avon appoints new executive to accelerate digital transformation

Beauty product specialist Avon has announced the appointment of a new VP of Digital Development, Nick Burton, who will accelerate the firm’s digital transformation efforts

With the role being focused on optimisation of business processes and growth of the brand and sales through digitally disruptive technologies, Avon will leverage Burton’s 20-year experience in IT strategy coordination for multinational companies.

Burton joins Avon from Belron where he led the firm’s IT strategy for its transition to a digitally-focused customer delivery model.

The company’s self-employed sales representatives will experience the benefits of this digital transformation through access to sales via ecommerce platforms and social media, enabling them to become online beauty entrepreneurs, according to Avon’s press release.

"It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation,” Burton said in Avon’s statement.

“The power of the Avon model is tremendous: six million Avon Representatives and their customers … that's six million micro-influencers and online beauty entrepreneurs.  Our role is to deliver the tools and service they need to build and grow their businesses online."

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Avon’s Chief Digital and Information Technology Officer Benedetto Conversano, to whom Burton will report, added:

"I'm delighted that Nick is joining the team.  He's a strong strategic leader and will support Avon's growth by building on our existing talent and infrastructure and taking our digital sales proposition into the future.   

“This is a tremendous opportunity as we revolutionise Avon's service model and unleash the power of our Representatives through digital."

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