Video interview recruitment startup Shine raises $456,000

- Leadership - Jan 28, 2019

Recruitment startup Shine has announced this week the acquisition of US$456,000 in financing from the North East Venture Fund, which will be managed by Mercia Fund Managers. Based in Sunderland, Shine was founded in 2016 by David Copple and is the developer of a video-based recruitment platform.

The platform aims to remove the logistical and financial constraints on in-person interviewing. Companies looking to hire set a series of questions online which candidates then record answers to using their mobile devices. The platform includes a Values Based Recruitment (VBR) tool, which helps organisations to align candidates’ values, goals and behaviours with their own, ensuring a better cultural fit, according to Silicon Canals.

According to Ian Wilson of Mercia Fund Managers, “Shine Interview offers a more modern approach to recruitment, ensuring a more positive experience for candidates and allowing managers to reduce the time spent by almost half in some cases. The funding will allow David to build his team, step up marketing activities and provide working capital to meet the growing demand.”

Shine currently has a staff of 10 people and caters to a roster of high-profile clients across 80 countries, including Nissan, Matalan, Reed, SkyBet, Parkdean Resorts and the University of Toronto.


“I’ve been involved in startups for years – from growing a team from scratch to scaling up following investment rounds, managing offshore teams and setting up new contact centres,” said Shine CEO David Copple. “In each case, the quality of the team was paramount and I was keen to look beyond the CV and consider how the individual would fit with the team.”

Shine will use the $456,000 to further fund and grow its team as it attempts to become the premier pre-hire recruitment tool in the UK.

Copple continues: “There had to be a better way than receiving endless CVs and sitting through numerous first-round interviews. Shine has grown rapidly over the last few years. The investment will help us to capitalise on our position as the UK’s leading video interview and pre-hire assessment platform.”

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