Manchester City extends deal with Nissan

- Leadership - Jul 24, 2019

The UK-based football club, Manchester City, has announced it will continue its global partnership with Nissan.

The City Football Group, the holding firm that administers football clubs such as Manchester City, will extend its deal with Nissan, which was established in 2014.

The Japanese automaker will remain the Group’s Official Automotive Partner for its teams in the UK, US, and Australia.

“Nissan was the first ever partner of City Football Group in 2014,” stated Damian Willoughby, Senior Vice President of Partnerships at The City Football Group.

“It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world.”


“It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together.”

“Nissan is a world-class brand and has set an incredibly high standard in sports marketing. Just as Nissan stands for innovation that excites, which has run through our partnership, we are excited to see what we can create together next.”

“With teams all over the world, City Football Group is the perfect partner for Nissan,” commented Roel De Vries, Senior Vice President and Global Head of Marketing at Nissan.

“We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies.”

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