Sustainability spotlight: Volvo’s electric Polestar Precept

Electric power, plastic bottle seats and fishnet carpets, Volvo’s electric car is the latest in sustainable innovation. We take a closer look. 

According to Polestar’s official release, The Polestar Precept is the embodiment of its future aspirations as a company. The brand, which was launched in 2017, creates hybrid electric cars that are leading products in the sustainability industry, and the Precept, even by name, echoes a manifesto of good things to come in the hybrid car space. 

Sustainable features 

The electric performance car brand joint-owned by Volvo Car Group and Zhejiang Geely Holding is built from recycled materials, using Bcomp’s flax-based composites for interior panels and seatbacks to reduce environmental impact, marking up to 80% reduction of plastic waste. 

The model’s seat surfaces are 3D-knitted from recycled PET bottles, bolsters and the headrests are created from recycled cork vinyl. The carpets are made from reclaimed fishing nets and recycled to create an unrecognisable sleek interior that embodies the company’s ethos of “pure, progressive and performance.” 

Maximilian Missoni, head of Design at Polestar, says: “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.”

Geneva International Motor Show

The motor will be on display at stand 5253 in Hall 5 Geneva International Motor Show, which takes place from Thursday 5 Mar 2020 to Sunday 15 Mar 2020, at the Palexpo, Grand-Saconnex, Switzerland


“Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant,” comments company boss Thomas Ingenlath. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future. Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact.”

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