How's this for CSR? Timpson is Dry Cleaning Unemployed Peoples' Suits for Free
UK dry cleaning chain Timpson is adopting an alternative approach to corporate social responsibility (CSR) by offering unemployed people a spruce up of their suit if they have an interview to go to.
The company has 377 dry cleaning outlets across the country, and signs have popped up outside them reading: "If you are unemployed and need an outfit cleaned for an interview we will clean it for free! When times are tough, we will help you look your best."
CEO James Timpson told The Mirror newspaper: "Some people can't afford to look smart. We want to help those people. It doesn't matter where they're being interviewed by us or somewhere else, it's about helping people get back on their feet."
Timpson is known for employing people that many other businesses may overlook, for example former prison inmates looking to re-establish themselves in society.
Its free service has been well-received on Twitter, with Timpson himself tweeting “Our way of helping out a little".
Is your business looking for novel ideas to boost its CSR image? Companies like Timpson may be able to act as a source of inspiration for many businesses across Europe.
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