Boo Boo shows the way for start up success

John O'Hanlon
- Leadership - Mar 19, 2015

Independent coffee shop, Boo Boo Coffee, was announced this week as the winner of Intuit QuickBooks' Small Business Big Success competition, at a celebratory event hosted at West Bromwich Albion ground, The Hawthorns.  

Keon Heidarinia and Matt Eagles, Boo Boo Coffee’s owners, collected the award and will now receive a prize package worth over £15,000 – including £5,000, a full page article in the Birmingham Post, advertising at The Hawthorns, hospitality tickets to a match and free QuickBooks Online subscription for two years.

The competition was judged by Rich Preece, Intuit’s Country Manager, Adrian Wright, Marketing Director at West Bromwich Albion Football Club and Stacey Barnfield, Editor, Birmingham Post, who were impressed with the team’s incredible work ethic, efforts to create a true community hub and savvy business minds –  and the fact that Boo Boo is already turning a profit before the business celebrates its first anniversary next month.

Launched in conjunction with the Birmingham Post and Mail, the competition aimed to uncover small business success stories across the West Midlands. The response was overwhelming; the competition uncovered scores of inspiring achievements from local SMEs across the region.

Keon comments, “We’re totally overwhelmed and delighted to win this fantastic award. It’s moments like this that make the last year’s hard work worthwhile. We took an empty shell of a shop and transformed it into a bustling hub for the area with our bare heads, employing local people and local artists and serving the local community with great coffee. To have that achievement formally recognised by a global brand is a huge accolade for us.” 

The competition uncovered a long list of  inspiring achievements from local SMEs across the West Midlands, making it clear why Birmingham has emerged as a new hot spot for entrepreneurs to start their business. With more than 16,000 start-ups launched in the city in 2013, Birmingham was the top performing entrepreneurial city outside of the South East.

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