Carlson Rezidor expansion plans in the Middle East
Currently, Carlson Rezidor is expanding in both midscale, upscale, upper-upscale and luxury segments to meet growing demand for hotel accommodation across the region. Its service offering is broken down into hotels, resorts, and serviced apartments.
“In this region we are experiencing a high demand from families and corporate clients who want to stay in a studio, one or two bed apartments for short and long stays,” explains Elie Milky, Senior Director of Business Development Middle East & Africa, The Rezidor Hotel Group. He added: “Hence the need for the extended stay product.”
The company also operates a number of mid-market hotels under the Park Inn by Radisson brand within its portfolio, as well as upper-upscale offerings with Radisson Blu properties. “We are in a fortunate position, whereby we can cater for a broad range of clients,” says Milky.
Already 2015 is ramping up to be a big year for Carlson Rezidor in the Middle East. “We have a number of serviced apartments opening in Dubai; one opened in July and another three scheduled for the next three years. In Dubai we have a lot of up and coming serviced apartments. Saudi Arabia is also part of the company expansion plan, which includes serviced apartments under both Radisson Blu and Park Inn by Radisson brands,” he says. Unlike many of its competitors, the company operates serviced apartments under the group’s established brands.
Additionally, Carlson Rezidor has a revenue and distribution management team, which is constantly looking into the latest innovations in the fields of e-buying, e-procurement and e-business to drive efficiency. “We have an optimisation team in Brussels and they focus on e-development and e-distribution which are key factors in relation to the business moving forward.” Rankoussi said. That same team also manages suppliers, which translates to direct cost savings due to the buying power of the global company. “We have a regional head in each arm of the business and they all work together to locally source and globally source the right materials and equipment for the business”.
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