Lidl to partner British football

- Leadership - Nov 17, 2015

German supermarket Lidl has announced it will be the grassroots partner of the football associations in England, Wales and Scotland for the next three years.

It will be working with the English Football Association (The FA), The Football Association Wales (FAW) and the Scottish Football Association (Scottish FA), providing professional coaching and around 1.5 million opportunities for children to play annually, increasing participation amongst home-grown talent in Britain.

In addition to becoming Lead Skills Partner of The FA, Lidl will become Official Supermarket of the England Team. It will also become Official Supplier for both the FAW and Scottish FA on selected products.

Ryan McDonnell, Lidl UK Purchasing Director said: “This is a fantastic opportunity for Lidl and one that we are both excited and extremely proud to be a part of. We look forward to building successful partnerships with the English, Scottish & Welsh FAs in developing the sport at both national and community levels.” 

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