Euro 2016 special edition of Business Review Europe now live!
As Euro 2016 enters the latter stages the world’s eyes are on France.
Alongside the excitement generated by the football on display and worrying headlines made by unruly fans, businesses look to maximise the commercial opportunity presented by such a huge occasion.
First up is Coca-Cola, official partner of UEFA and a massive presence at the tournament. We speak to Manuel Berquet, the man in charge of ensuring the company builds on its success from the 2014 World Cup in Brazil. French rail operator SNCF is also busying transporting millions of fans around the country. Boss of its ticketing app voyages-sncf.com Franck Gervais tells us about how it deals with such a hike in passenger volume.
Also featured in our Euro 2016 special is Andreas Meinrad, CEO of BetVictor, who answers our questions on how bookmakers go about sporting occasions like Euro 2016. Finally, the Evian Resort, home of the German football team for the tournament, tells us about how it plans to host the world champions.
Be sure to also read through to our company reports - the cover profile this month is Dutch network giant KPN.
Enjoy the issue!
Read the July 2016 issue of Business Review Europe magazine.
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