Mercedes S-Class Named Middle East Car of the Year

- Marketing - Nov 26, 2014

Europe’s carmakers underlined their worldwide appeal after receiving numerous accolades at the Middle East Car of the Year Awards (MECOTY).

The Mercedes S-Class won overall Car of the Year along with Best Luxury Sedan, while BMW, Audi and Rolls Royce also won prizes at the ceremony at Meydan Beach Club in Dubai.

Commenting on the S-Class winning the 'Car of the Year' and 'Best Luxury Sedan' awards, Mike Belk, CEO of Daimler Middle East and Levant said: "To receive two awards at the Middle East Car of the Year awards is indeed an honour for Mercedes-Benz and recognises our leadership position in the luxury automotive segment. Since its inception, the S-Class has always set the benchmark in the luxury segment and the new S-Class continues this tradition."

On receiving an award focusing on the future of motoring, BMW’s Johannes Seibert, Managing Director for Middle East, said: "It is a great honor to have been recognized at this year's MECOTY awards. The Future of Motoring Award is especially significant for us, as BMW Group is strongly investing in future models and innovative technologies. In June 2014 we launched a new brand, BMW i, in the Middle East Region, which stands for innovative mobility.   

"The BMW i8 with its unique hybrid technology and new materials as carbon fiber is truly a car of the future. We thank the MECOTY judges for honouring BMW i and the BMW i8."

All nominees underwent a stringent selection process from a select panel of judges, who were handpicked to represent their respective countries. Looking to add more value and encourage interaction from a regional audience, MECOTY empowered consumers by letting them vote for their favorite car through a custom Facebook app as well, which resulted in close to 11,300 independent consumers voting for their favourite automobiles.

The accompanying car exhibition of the awards, which ran during the weekend, also saw a positive response from the local automotive community with thousands of visitors.

Winners named during the event include:  

  1. Best Small Sedan - Honda City
  2. Best Mid-Size Sedan - Toyota Corolla
  3. Best Large Sedan - Ford Fusion
  4. Best Executive Sedan - Infiniti Q50
  5. Best Luxury Sedan - Mercedes S-Class
  6. Best Premium Performance Sedan - Audi RS7
  7. Best Compact Utility Vehicle (CUV) - Ford Eco-Sport
  8. Best Small SUV - Jeep Cherokee
  9. Best Midsize SUV - Hyundai Grand Santa Fe
  10. Best Midsize Premium SUV - Porsche Macan
  11. Best Large Premium SUV - Cadillac Escalade
  12. Best Premium Performance SUV - Range Rover Sport
  13. Best Hatchback - Nissan Tiida
  14. Best Premium Hatchback - Mini Cooper
  15. Best Sports Coupe - Alfa Romeo 4C
  16. Best Performance Coupe - Chevrolet Corvette Stingray
  17. Best Premium Performance Coupe - Jaguar F-Type Coupe
  18. Best Grand Tourer - Rolls Royce Wraith
  19. Best SuperCar - Mclaren 650S
  20. Special Award: The Future - BMW i8
  21. Consumer Car of the Year - Audi RS7
  22. Jury Selected Car of the Year - Mercedes S-Class

 

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