Top 10 most powerful technology brands in the world

- Top 10 - Dec 14, 2016

Each year Forbes updates its most valuable brand rankings, with technology invariably dominant. Here are the 10 most formidable tech companies in operation around the world. 

10 – Intel

Brand value: $27.7 billion

Intel’s stock or brand value has risen by seven percent over the past year, placing at number 17 in Forbes’ list of powerful global brands from all sectors. Its annual turnover sits at around $55 billion, the company renowned for manufacturing vital components for computers all over the world.

9 – Oracle

Brand value: $28 billion

Headquartered in Redwood Shores, California, Oracle has made billions from selling cloud applications and platform services. Co-founder and long-time CEO Larry Ellison, now 72, has overseen a remarkable rise to a company which now generates $37 billion in sales. He is now listed by Forbes as one of the richest men in the world.

8 – Cisco

Brand value: $28.4 billion

Cisco, a prolific designer, manufacturer and seller of networking equipment, is one of the most important global communications and network companies in the world today. The company was founded in 1984 by Leonard Bosack, who was in charge of computers at Stanford University at the time. He was accused of theft by the university when launching Cisco’s first product, forcing his resignation.

7 – Amazon

Brand value: $35.2 billion

According to Forbes, Amazon’s brand value has soared by 25 percent over the past year or so, helped by its ever diversifying portfolio of interests which now includes delivery by drone. The company spent $3.8 billion on advertising last year, compared to $55 million spent by Oracle. Amazon is the 12th overall on the powerful brands list.

6 – Samsung

Brand value: $36.1 billion

Samsung’s brand value has actually dropped by five percent, a figure which could be higher following the recent embarrassment caused by the exploding Galaxy Note 7. With Apple releasing its newest smartphone at the same time, it was disastrous timing for the company. This said, it still manages to pull in around $180 billion in sales each year.

5 – IBM

Brand value: $41.4 billion

Like Samsung, IBM also saw its brand value decline compared to last year’s evaluation. It is unknown exactly why it fell by a steep 17 percent, but commentators have pointed towards the company’s move away from consumer products. Foudned in 1911, IBM now employees more than 377,000 people globally, turning over $80 billion in sales.

4 – Facebook

Brand value: $52.6 billion

There are four technology companies in the top five most powerful brands globally, with Facebook at number five. Despite relatively small revenues in comparison to other companies on this list ($17 billion), the brand of Facebook and power it yields with advertisers and consumers is enormous. Its brand value has gone up by a massive 44 percent in the space of a year.

3 – Microsoft

Brand value: $75.2 billion

The first of what many would consider to be the big three, Microsoft’s brand value shot up nine percent according to Forbes, despite fairly widespread criticisms of its newest Windows platforms. However, new ventures in virtual reality with the likes of HoloLens add some healthy diversity to the company’s portfolio. The device is currently on sale in the USA and Canada for $3,000.

2 – Google

Brand value: $82.5 billion

What doesn’t Google cover these days? From e-commerce and search engine giant to autonomous vehicle pioneer, the Google powerhouse marches on. Forbes states its brand value has risen by 26 percent year on year – this is despite some bad press over the summer caused by the European Union’s ruling that it had illegal tax dealings with Ireland.

1 – Apple

Brand value: $154.1 billion

The only surprise here may be the margin at which Forbes places Apple ahead of the rest. Almost twice the brand value of second-placed Google, the iPhone, iPad and MacBook maker appears unrivalled when it comes to branding. Its decision to the remove the headphone jack from its newest smartphone, the iPhone 7, has been a controversial yet probably canny one given it will push many consumers into buying its own wireless earphones.

Read the December 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

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