Top 10: Brands in the World
The most valuable brands in the world are worth an astonishing amount of money, more than some sizable national economies’ entire GDP.
Interbrand has released its Best Global Brands report for 2014, with some representation from Europe making it into the list of global heavyweights.
READ MORE: Top 10 Powerful Brands in Europe
Here are the top 10 global brands for 2014:
#10 Mercedes-Benz - $34bn
Arguably boasting the most iconic symbol in the automotive industry, the Mercedes three-pointed star became a registered trademark in 1923. The idea originated in memory of Paul and Adolf Daimler’s father, founder of the company who died 1900 and used the star as a symbol himself. Now the brand is worth $34 billion.
#9 McDonald’s - $42bn
The most famous symbol in food is the McDonald’s yellow M, universally applied on the signs across its 35,000 outlets barring one, one the Champs-Elysées in Paris. The company serves around 68 million customers daily across 119 countries, employing close to two million people.
READ MORE: Top 10 Fast Food Chains in Europe
#8 Toyota - $42bn
Narrowly pipping McDonalds in Japanese car maker Toyota, renowned for its cars’ reliability and efficiency. The slogan Today, Tomorrow, Toyota is one of the most well-remembered to be found in the industry. The company made the list despite being fined $1.2 billion by the U.S. Justice Department in March 2014 and recalling nearly 6.4 million vehicles worldwide just a few weeks later.
#7 Samsung - $45bn
The South Korean technology giant continues to make enormous investments into research and development in its bid to carry on pioneering and outperform fierce rivals Apple. Samsung continues to lead the increasingly competitive global smartphone market by volume and, in 2013, doubled its haul in tablets.
#6 General Electric (GE) - $45bn
GE is shifting its attention on the industrial sector, evidenced by the acquisition of French company Alstom's gas and steam turbine businesses for a massive $16.9 billion. Its Garages global roadshow continues to showcase to the manufacturing sector what the company has to offer, alongside exploring new trends set to emerge in the future.
#5 Microsoft - $51bn
The entrance of Satya Nadella dawns a new era for Microsoft. The new CEO hosted a week-long hackathon to give employees the chance to identify and solve problems both present now and likely to arise in the future. The company is now well-placed to compete in the mobile market following its high-profile acquisition of Nokia.
#4 IBM - $72bn
IBM is turning its attention towards big data and cloud computing, and in a big way. It has announced a partnership with Apple to combine its ability in analytics and huge-scale computing with the grace and quality of user experience associated with the prolific iPad and iPhone creator. Recently the company has spent $3.1 billion in 10 acquisitions, $3.8 billion in net capital expenditures, and $6.2 billion in R&D.
#3 Coca-Cola - $82bn
The world’s most famous drinks brand and largest seller of non-alcoholic beverages has in fact moved down Interbrand’s list from first place in recent years. Although it is encountering difficulties in its home of North America, Coca-Cola is making strides in emerging markets. Its new Coca-Cola Life brand is a version of its drink sweetened naturally, and was released in the UK this year.
#2 Google - $107bn
The go-to search engine for almost everyone, yet a company entering markets across a huge range of industries, including that of driverless vehicles. Other investments include Project Loon, a global network of high-altitude balloons providing Internet access to people in remote areas, and Calico, a biotech company aiming to slow the process of human aging. All of this sits alongside its hugely successful Android mobile phone operating system.
#1 Apple - $119bn
Apple has made enormous investments into revolutionising the people use currency by launching Apple Pay, a mobile solution aimed at replacing the wallet. It also released its highly anticipated wearable product, the Apple Watch.
According to Interbrand: “Not only is Apple using devices to broaden its penetration, it's also credibly extending into new spaces. With the unveiling of Apple Watch-reportedly more capable than any other smartwatch on the market, not least of all in terms of advanced health monitoring-Apple's future will rely heavily on its ability to partner effectively with healthcare companies.”
Interbrand also acknowledged Apple’s ability to bring its products together in a way that allows consumers to use them together. Far from continuing to churn out new ideas, Apple continues to strive towards creating the ultimate user experience, and this includes making better use of the products it already has in its armoury.
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